For most organisations, adding additional location data to these addresses can be both valuable and profitable. From avoiding missed deliveries and service calls to plan routes between drop-offs and assessing the risks associated with a location, there are many reasons businesses may need to supplement their address data with location intelligence. Unique Property Reference Numbers are unique references given to address and non-address locations in the UK by the Ordnance Survey. As unique references, they can help organisations to build a trusted indexing system for all the addresses they hold. Whatever choices you make about location data will depend on the industry you are in, what logistical issues you face and what intelligence you want to derive from the world and your customers within it.