Quick-service restaurants can use location data to expedite marketing, enhance site selection, research competitors, and gain a competitive advantage. Let’s examine how location data might help quick-service restaurants save money on each of these fronts and yet expand—even during a recession. Quick-service restaurants should gain data that is vast and compiled from several data sources if they want to use location data to expand. Make the most of location data by locating it. Although there are many ways to gain and use location data, quick-service restaurants must tread carefully. The most important thing is that quick-service restaurants should gain location information using a variety of data sources, robust verification processes, and privacy-protecting collecting approaches.