Mytraffic Acquires Geoblink: A Strategic Move in the Geospatial Intelligence Sector


In a significant development in the geospatial intelligence sector, London-based Mytraffic has announced the acquisition of Madrid-based Geoblink. This move marks a major turning point in the history of Mytraffic, setting the stage for the company to become an undisputed leader in the UK and Europe.

About Geoblink

Geoblink, led by Founder and CEO Jaime Laulhé, is a geospatial intelligence platform that enables businesses to make data-driven decisions through actionable location insights. Backed by Nauta Capital and Elaia Partners, Geoblink has become a trusted partner for companies seeking to optimize strategies based on geospatial data.

About Mytraffic

Mytraffic, under the leadership of CEO Hakim Saadaoui, is a provider of location intelligence and traffic analytics solutions. The company operates in several European countries including France, Belgium, Italy, Spain, Germany, UK, Finland, Norway, Denmark, and Sweden. In September 2022, Mytraffic closed a €30M Series B funding round with AXA Venture Partners (AVP), highlighting its focus on innovation and expansion.

The Strategic Acquisition

The acquisition of Geoblink by Mytraffic integrates Geoblink’s geospatial technology with Mytraffic’s analytics platform. This integration forms Europe’s premier location intelligence platform. Commenting on the news, Hakim Saadaoui expressed pride in the formation of this platform through the strategic acquisition. He emphasized that this acquisition marks a major turning point in Mytraffic’s history, enabling the company to become a leader in the UK and Europe, while maintaining its capacity for innovation in the sector.

Looking Ahead

The acquisition of Geoblink by Mytraffic is a significant milestone in the geospatial intelligence sector. It not only strengthens Mytraffic’s position in the market but also enhances its ability to deliver innovative solutions. As the company continues to grow and innovate, it will be interesting to see how this acquisition shapes the future of location intelligence and traffic analytics.